Innovation & Creativity
Objective
You will learn the basic principles of creative problems solving and the techniques and tools you need to be more creative in your everyday environment. You will also learn the basics of facilitating idea generation workshops, as well as concept development skills so you can effectively create compelling, research-ready concepts within your team.
Learning outcomes
By the end of the course, delegates should know how to:
- How to use physical and mental warm-ups in order to promote teambuilding and lateral thinking
- Understand the basic principles of creativity and the cornerstones to creating and maintaining a creative environment
- Techniques and tools to help you lead your team in idea generation
- You’ll learn divergence techniques to facilitate generating lots of ideas
- You’ll learn convergence techniques to help narrow down the ideas to the most compelling and relevant to your business issues
- Basic concept crafting guidelines and techniques to help you turn ideas into consumer-ready concepts for qualitative or quantitative research
Price
- Members £295 + VAT
- Non-members £445 + VAT
Business Skills
Venue: 15 Northburgh Street, London EC1V 0JR
Course leader
Kate Johnson
Kate Johnson is Director and Head of Innovation at Evo Research. With a background in both qualitative research and innovation, she believes that consumers should be at the heart of both disciplines and employs a panel of professional creative consumers to participate in innovation workshops with client teams. She has broad experience in fmcg, technology and financial sectors. Prior to Evo, Kate worked at Spinach in London and Research International’s New York and London offices.
INTRODUCTORY 
ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS
ONLINE TRAINING IN-COMPANY TRAINING VENUES BOOKING FORM PRICES HOME
