Essentials of Qualitative Research
Briefing, design, fieldwork, analysis and presentation - the A-Z of qual

Objective

This course enables you to:

develop a full understanding of all aspects of the qualitative research process from briefing and research design, through fieldwork and analysis, to the presentation of the findings.

Learning outcomes

By the end of the course, delegates should have developed the skills required to:

understand the brief
prepare proposals
understand and apply appropriate research methodologies, including:
- sample design and structure
- fieldwork considerations
- group processes
- group moderating
- projective techniques
conduct interviews effectively and confidently
analyse and interpret results
present and report findings

Who will benefit?

The course will benefit recent entrants to market research with limited practical experience of qualitative research.

Price

Members £895 + VAT
Non-members £1125 + VAT

Research Skills: Essentials

11-13 March 2008
30 September - 2 October 2008

Venue: 15 Northburgh Street, London EC1V 0JR

Course leaders

Geoff Gosling
Andrew Vincent

(11-13 March)
Geoff Gosling is a Research Director at Synovate. A passionate exponent of qualitative research, he has extensive experience in many areas, including consumer and business-to-business research, and specialises in service development, product evaluation, customer satisfaction and communications research.

(30 September - 2 October)
Andrew Vincent has 20 years’ research experience, including nine years as Managing Director of firstly B&MR and then WirthlinEurope. During his career he has worked on a wide variety of markets including technology, healthcare, retail, leisure and training/education. In 2005 he set up Waves, a research consultancy committed to creative research applied commercially.

“Great to have the agency/client mix - a really useful insight.”

Will Whalley, Consultant, Sparkler
Essentials of Qualitative Research, 1-3 March 2005