Essentials of Quantitative Research
Data collection, sampling, questionnaire design, analysis and presentation - the A-Z of quant
Objective
This course enables you to:
- develop a full understanding of all aspects of the quantitative research process.
Learning outcomes
By the end of the course, delegates should have developed their understanding of:
- quantitative research and when to use it
- a range of data collection methods
- the fundamentals of sampling
- best practice in questionnaire design
- basic analysis techniques
- special quantitative techniques, eg rating, ranking, mean scores
- the fundamentals of statistical reliability and significance tests
- how to explore data and investigate hypotheses
- how to draw conclusions and make recommendations
- how to present and report findings
This course will include the opportunity to work through a case study from brief to presentation.
Who will benefit?
This course will benefit recent entrants to market research with little or no practical experience of quantitative research (eg research trainees).
Price
- Members £895 + VAT
- Non-members £1125 + VAT
Research Skills: Essentials
14-16 October 2008
Venue: 15 Northburgh Street, London EC1V 0JR
Course leader
Samantha Rogers
Samantha brings over 6 years research experience from Research International and Holden Pearmain prior to joining Synovate. She specialises in quantitative research with a particular interest in concept / product design and development, from early screening through to launch, particularly in the FMCG categories. She has a broad range of experience managing both domestic and international studies, both on and offline.
Essentials of Quantitative Research, March 2006
Next Step: Research in Action/ Summer School
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