Essential Skills for Clients
Developing an effective clientside role

Objective

This course enables you to:

• develop the skills required by clientside research and helps you provide effective research solutions.

AGENDA

DAY 1
Course Leader – Linda White, Linda White Consulting

• 9:00 Coffee & Registration
• 9:30 Introduction - Linda White
• 9:40 Taking & Writing an Effective Brief - Linda White
• 11:05 Morning Coffee
• 11:20 Issues facing Internal Research Teams - Leslie Sopp, Age Concern
• 12:35 Lunch
• 13:45 Choosing & Managing Agencies - Katie Blight, Post Office
• 15:15 Afternoon Tea
• 15:30 The Agency Viewpoint - Virginia Monk, Network Research
• 16:40 Round-up and close of Day 1 - Linda White

DAY 2
Course Leader – Linda White

• 9:00 Morning Coffee
• 9:15 Assessing Proposals - Linda White
• 10:30 Mid-Morning Coffee
• 10:45 Assessing Proposals continued - Linda White
• 11:30 Ethics - Judith Wardle, Wardle McLean
• 12:40 Lunch
• 13:40 Handling Relationships with Internal Clients - Alan Ellerton, Simpson Carpenter
• 15:10 Afternoon Tea
• 15:25 Promoting Research Internally - Gordon Adams, Alternative Futures
• 16:40 Round-up and Close of Day 2 - Linda White

Learning outcomes

By the end of the course, delegates should know how to:

• promote research internally
• handle relationships with internal clients
• take and write an effective brief
• choose and manage agencies
• assess proposals
• understand the agency viewpoint
• identify key ethical issues
• take account of current issues facing research buyers

Who will benefit?

The course will benefit those with up to two years’ clientside research experience. It is particularly relevant to those new to the clientside (perhaps from an agency background) who wish to develop a more effective clientside role.

Price

• Members £590 + VAT
• Non-members £885 + VAT

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