Mystery Shopping
What it is and How to Use It

Objective

This course enables you to:

  • develop a thorough understanding of the principles and applications of mystery shopping.

Learning outcomes

By the end of the course, delegates should have an understanding of:

  • the growth and development of mystery shopping in the UK and internationally
  • how mystery shopping differs from other market research methods
  • mystery shopping methodology, including:
    • form design
    • sampling
    • data collection methods
    • basic analysis techniques
    • drawing conclusions and making recommendations
    • presenting and reporting

Delegates will have the opportunity to develop their practical understanding of mystery shopping via a focus on case studies during break-out sessions.

Who will benefit?

This course will benefit researchers with little or no practical experience of mystery shopping techniques who are interested in developing their skills in this area.

Price

  • Members £295 + VAT
  • Non-members £445 + VAT

Book now

 

Research Skills: Essentials

16 May 2008

Venue: 15 Northburgh Street, London EC1V 0JR

Course leader

Oliver Bailey

Oliver has 10 years’ market research experience and is currently Associate Director at Research International. Oliver began his career at Research International in the Retail team working on customer satisfaction trackers before specializing in mystery shopping and helping clients set up programmes to improve their businesses. His experience covers both UK and international projects and most business sectors for both ad-hoc and continuous programmes.


DiscussionSyndicate groupsCase Studies

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