Questionnaire Design
Creating questionnaires that really work
Objective
This course enables you to:
- understand and apply the principles of good questionnaire design
Learning outcomes
By the end of the course, delegates should be able to:
- ensure their questionnaire is:
- meaningful
- accurate
- efficient
- structure effective questions
- identify the strengths and weaknesses of different question types
- identify appropriate ways of reducing bias
- structure an effective, user-friendly questionnaire
- identify when to pilot a questionnaire
- interpret the answers effectively
Who will benefit?
This course will benefit researchers from both agency and clientside who have some very basic experience of designing, using or analysing questionnaires.
Price
- Members £295 + VAT
- Non-members £445 + VAT
Research Skills: Essentials
10 July 2008
29 October 2008
5 December 2008
Venue: 15 Northburgh Street, London EC1V 0JR
Course leaders
Kate Bolton
Suze Gomme
Kate Bolton has more than 19 years’ experience in research and is currently a freelance trainer of market research skills. Previously a Director of TNS Consumer Division, Kate now runs a wide range of training programmes for researchers and is a frequent course leader for MRS courses.
Suze Gomme is an independent consultant. She has over 20 years’ quantitative research experience, gained at Research International, PAS and finally at Pegram Walters (now Synovate) where she became a Director with responsibility for training, technical support and quality.
Questionnaire Design, November 2005
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