Introduction to Sampling

Objective

This course enables you to:

• Understand how to generate samples which are fit-for-purpose for ones research project in hand, whether for face-to-face, telephone or postal data collection;
• Be aware of the implications of working with data derived from samples.

Learning outcomes

By the end of the course, delegates should understand:

• The stages associated with sample generation;
• Sample sources;
• Sampling methodologies;
• The concept of statistical reliability and confidence intervals;
• Survey weighting and minimisation of biases;
• How to assess whether differences / changes are statistically significant
• The difference between percentage, mean and net scores.

Who will benefit?

This course is suitable for researchers of all levels of experience who deal with quantitative survey data.

Price

• Members £295 + VAT
• Non-members £445 + VAT

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