Introductory Moderating Skills
Maximising skills and confidence to develop an effective moderating style

Objective

This course enables you to:

  • maximise your potential as a moderator by building your confidence and exploiting your own individual strengths.

Learning outcomes

By the end of the course, delegates should:

  • know how to:
    • get started and cope with nerves
    • work with a discussion guide
    • use stimulus materials and projective techniques
    • deal with difficult respondents
    • manage client involvement in the process
  • understand and be able to apply:
    • the basic theory of moderating
    • some good practice tips
    • the principles governing effective group dynamics
    • a range of projective techniques
    • the principles governing the effective use of body language

OPPORTUNITY FOR DELEGATES TO
MODERATE GROUPS OF 'REAL' RESPONDENTS

Who will benefit?

This course will benefit trainee qualitative researchers, quantitative researchers who undertake some qualitative research, planners who may be required to conduct groups and clients who have a hands-on role in data gathering.

Price

  • Members £355 + VAT
  • Non-members £495 + VAT

Book now

 

 

Research Skills: Introductory

22 February 2008
23 May 2008
19 September 2008

Venue: Wyoming Studios, London W1W

Course leader

Paul Smith

Paul Smith is a founding partner of the independent qualitative consultancy CSR. He has worked in market research for almost 20 years. He has presented papers at conferences and has spoken at various MRS training courses.

“Overall, a well planned, thoroughly enjoyable day! I will be recommending it to colleagues.”
Kathryn Waghorn, Alchemy Research Associates
Basic Moderating Skills, February 2006

Focus groups Role play/video Discussion
Syndicate groups Available as in-company training Complementry courses available
Next step courses available


Complementary: Effective Depth Interviewing, Introduction to Qualitative Research

Next Step: Moderating Skills – Extending skills and techniques to enrich interview output

INTRODUCTORY ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS ONLINE TRAINING
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