Introductory Statistics
Understanding theory and methods of statistics and sampling

Objective

This course enables you to:

  • understand basic methods of statistics and sampling, and how these can be used to inform and refine approaches to market research.

Learning outcomes

By the end of the course, delegates should have an understanding of the basics of:

  • sampling theory
  • sampling practice
  • summarising data
  • sampling distributions
  • standard errors and confidence intervals
  • significance testing
  • determination of sample sizes

Who will benefit?

This course will benefit researchers who wish to gain a basic understanding of the principles of statistical and sampling practice. It is also relevant to those who are looking for a refresher course on the use and interpretation of statistics and sampling.

Price

  • Members £295 + VAT
  • Non-members £445 + VAT

Book now

 

Research Skills: Introductory

22 April 2008
9 September 2008
25 November 2008

Venue: 15 Northburgh Street, London EC1V 0JR

Course leaders

Corrine Moy
Suze Gomme

Corrine Moy is a Board Member and Director of Marketing Sciences for GfK NOP. She has spent the last 15 years providing statistical advice and consultancy within the market research industry. Corrine is a regular speaker on the training and conference circuit.

Suze Gomme is an independent consultant. She has over 20 years’ quantitative research experience, gained at Research International, PAS and finally at Pegram Walters (now Synovate) where she became a Director with responsibility for training, technical support and quality.


"The tutor was very good. You could tell she has had a lot of
experience in the industry."
Khilna Shah, Research Analyst, RBS
Basic Statistics, September 2005

Discussion Available as in-company training Complementry courses available


Complementary: Quantitative Analysis

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