Effective Depth Interviewing
Objective
This course helps you to:
- understand and develop the skills necessary for effective depth interviewing in a wide range of qualitative research situations.
Learning outcomes
By the end of the course, delegates should be able to:
- understand when depth interviews will be effective and be aware of their advantages and drawbacks
- show awareness of the processes involved in interviewing and how they affect the interview
- use a range of eliciting skills, adapted to match with their own style
- identify their barriers to listening
- plan an interview and write a topic guide
- understand the value of stimulus material
- deal with a range of respondents
Who will benefit?
This course will benefit researchers who would like to increase their confidence and knowledge of basic interviewing skills. Clients who commission qualitative research will also find this ‘insiders’ view invaluable for buying and managing depth interviewing projects.
Price
- Members £295 + VAT
- Non-members £445 + VAT
Research Skills: Introductory
4 December 2008
Venue: 15 Northburgh Street, London EC1V 0JR
Venue: 15 Northburgh Street, London EC1V 0JR
Course leader
Mo Ressler
Mo Ressler joined Bill Schlackman’s market research agency as a graduate trainee and then worked at Ogilvy & Mather in creative development research. She now works as an independent qualitative research and training consultant, and is a part-time GP counsellor. “Thanks to the course leaders, they were most approachable and friendly.”
Kate Jones, Research Assistant, CDF
Effective Depth Interviewing, September 2005
Effective Depth Interviewing, September 2005
Complementary: Basic Moderating Skills, Introduction to Qualitative Research
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