Introduction to Qualitative Research
Role, methods and basic skills

Objective

This course enables you to:

  • understand the role, basic methods and skills of qualitative research.

Learning outcomes

By the end of the course, delegates should have an understanding of:

  • qualitative research, its role in contemporary research and its general application
  • the process of planning a qualitative research project
  • the stages involved in the qualitative research process
  • how to select an appropriate approach
  • interviewing and methodological techniques
  • how to apply interviewing skills
  • how to process and analyse data

Who will benefit?

The course will benefit researchers who are new to qualitative research, buyers and users of research.

Price

  • Members £295 + VAT
  • Non-members £445 + VAT

Book now

Research Skills: Introductory

16 April 2008
21 October 2008

Venue: 15 Northburgh Street, London EC1V 0JR

Course convenor

Ruth Clarke

Ruth Clarke is a freelance qualitative researcher. She has over 10 years’ experience gained at HSBC Bank and as an Associate Director at Outlook Research, where she managed a broad range of projects for bluechip clients, in the areas of finance, advertising, publishing, telecoms, utilities and transport.

Role play/video Syndicate groups Discussion Available as in-company training Complementry courses available Next step courses available

Complementary: Effective Depth Interviewing, Basic Moderating Skills

Next Steps: Essentials of Qualitative Research – The A-Z of qual

INTRODUCTORY ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS ONLINE TRAINING
IN-COMPANY TRAINING COURSE A-Z VENUES BOOKING FORM PRICES HOME

MRS