Introduction to Quantitative Research
Role, methods and basic skills

Objective

This course enables you to:

  • understand the role, basic methods and skills of quantitative research.

Learning outcomes

By the end of the course, delegates should have an understanding of:

  • basic quantitative research techniques
  • problem definition, including the client perspective
  • desk and primary research
  • sampling and fieldwork issues
  • limitations of the research process
  • briefs and proposals
  • selecting and matching quantitative techniques to the problem defined by the client
  • questionnaire design issues

Who will benefit?

This course will benefit researchers who are new to quantitative research, and buyers and users of research.

Price

  • Members £295 + VAT
  • Non-members £445 + VAT

Book now

Research Skills: Introductory

17 April 2008
22 October 2008

Venue: 15 Northburgh Street, London EC1V 0JR

Course convenors

Suze Gomme
Helen Turner

(17 April)
Suze Gomme is an independent consultant. She has over 20 years’ quantitative research experience, gained at Research International, PAS and finally at Pegram Walters (now Synovate) where she became a Director with responsibility for training, technical support and quality.

(22 October)
Helen Turner is an independent consultant. She has over 30 years’ research experience, working both clientside (Gillette, Spillers, Van den Berghs & Kimberly Clark) & for agencies (Sample Surveys/Synovate). She is a Fellow of MRS and a member of its Standards Board.

“The course overall exceeded my expectations.”
Tania Ahmad, Planning & Evaluation Manager, Post Office Ltd
Introduction to Quantitative Research, September 2005

Discussion Available as in-company training

Next Steps: Questionnaire Design, Introduction to Quantitative Analysis

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