Enhancing the Value of Clientside Research
Objective
This course helps you to:
- further your understanding of how to improve the effectiveness and impact of market research/insight within your organisation.
Learning outcomes
By the end of the course delegates should have an understanding of:
- the success factors in creating real influence for research within their organisation
- increasing the actionability of research findings
- improving relationship management with stakeholders and suppliers
- maximising customer insight
- communicating effectively
Who will benefit?
This course is designed for senior, experienced clientside researchers (eg Heads of Department, Deputies, and Senior Research/Insight Managers).
NB This is not a training course about day-to-day project management skills (eg writing a brief, agency management).
Price
- Members £295 + VAT
- Non-members £445 + VAT
Research Skills: Refining
Venue: 15 Northburgh Street, London EC1V 0JR
Course convenors
Linda White and Richard Matthews
Linda White is an independent consultant with extensive research experience, on both the agency side, with MORI and at director level with Consensus, and on the client side with Barclaycard. She runs MRS courses and provides in-house training for clientside research teams.
Richard Matthews has nearly 10 years client-side experience in senior insight functions at Vodafone and Nokia. He joined GfK NOP as Director of Insight and is working with clients to help them integrate and action key messages into their business processes. While client-side, Richard developed and championed many innovative tools, processes and initiatives to drive insight into action including consultancy, change management and insight generation.
INTRODUCTORY 
ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS
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