Research in Action Summer School
NB: This course is now fully booked.
Objective
Research in Action is a 5-day course aimed at researchers with 2 years’ experience or more. The focus of the course is to enable delegates to develop more advanced research skills and a keener business/commercial awareness.
Combining expert trainers and MRS’s experience and expertise in providing quality training for research practitioners, Research in Action offers a stimulating mix of activities within a 5-day programme.
Learning outcomes
By the end of the course, delegates should be able to:
- identify clearly how research can support decision making in a wide range of business contexts
- demonstrate a full understanding of the underlying principles of a range of approaches to researching business problems
- make appropriate, well-argued choices for the design and conduct of research projects for a given range of business situations
- select the most appropriate research techniques and approaches for given research objectives and business contexts
- understand and apply a range of approaches to the analysis and interpretation of research data
- present findings and recommendations in ways which provide maximum support to the decision-making process
- manage research projects effectively
Who will benefit?
This course will benefit research practitioners and research users who have a sound grasp of research methods and techniques. It will bring benefits to researchers from a wide range of backgrounds, including client researchers, supply-side researchers, advertising planners and those who advise others of the research process.
Price
- Members £1,645 + VAT
- Non-members £2,185 + VAT
For further information, please contact Harriet Wheeler by email or call +44 (0) 207 5661873
“All the tutors were a great help and support, providing excellent guidance throughout the week.”
Michael Webley, Research Executive, Discovery Research
Research in Action - Summer School, 2006
“The course and training was very professional.”
Mirian Taylor, Research Analyst-VNU Business Publications Ltd
Research in Action - Summer School, 2006
“Very useful and more people should do it, as it is so insightful.”
Alana McConnell, Senior Research Executive, Lightspeed Research
Research in Action - Summer School, June 2006
Research Skills: Refining
Venue: 15 Northburgh Street, London EC1V 0JR
Course leaders
Mark Kingsbury
Mark is Managing Director of Bootstrap Insights, which he founded last year. Bootstrap is about combining creative approaches to marketing strategy development and hard hitting analytical/data modelling approaches.
Mark has seen the world of research from many different angles – he has held a number of senior roles at Research International, over 18 years heading Client Service, Qualitative, Marketing Science and Operational teams in both London and Stockholm.
Mark has spoken a number of times at the MRS Conference and over the years has led a range of training programmes on their behalf.
INTRODUCTORY 
ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS
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