Refine your Moderating Skills
Broaden your knowledge, discover new approaches and enhance your skills

Objective

This course enables you to:

  • refine and extend your existing range of techniques for moderating focus groups.

Learning outcomes

By the end of the course, delegates should have developed:

  • a wider range of options for planning and structuring focus groups
  • more effective listening skills for moderating focus groups
  • greater confidence in their ability to apply a wide range of tools and techniques relevant to social and commercial research
  • a wider range of approaches to moderating, including the use of NLP to energise groups and meet the demands of client observation

Who will benefit?

This course will benefit moderators with experience of the qualitative process who wish to be able to provide a broader opportunity to their clients. It is also relevant to clients used to working with qualitative projects who wish to gain greater insight into the moderating process.

Price

  • Members £355 + VAT
  • Non-members £495 + VAT

Book now

 

Research Skills: Refining

10 October 2008

Venue: Wyoming Studios, London W1W

Course leader

Mo Ressler

Mo Ressler joined Bill Schlackman’s market research agency as a graduate trainee and then worked at Ogilvy & Mather in creative development research. She now works as an independent qualitative research and training consultant and is a part-time GP counsellor.

“Really enjoyable and useful and course leaders were very helpful.”
Beth Shaw, Research Executive, Unilever Research & Development
Refine your Moderating Skills, October 2005

Syndicate groups Role play/video Discussion
Case studies Available as in-company training

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