Researching Children and Young People
Gaining research skills and understanding the value of insight into children and young people

Objective

This course enables you to understand the value of research amongst children and young people and how it can be used to improve brand strategy and performance.

• Agenda

Learning outcomes

By the end of the course, delegates should:

• understand the development stages children and young people go through and the impact these stages have on the research approach
• be aware of differences between age groups, genders and children from different backgrounds and the implications of these differences for research
• know how children and young people process, respond and react to the world of technology, brands and advertising
• know how to:
  • create a stimulating research environment for children and young people
  • set up and moderate qualitative research with children and young people
  • cope in ‘difficult’ research situations
  • approach analysis and reporting of qualitative data resulting from research with children and young people

This course will immerse the delegates in the world of children and young people, and provide hands-on experience of moderating a group.

Who will benefit?

This course will benefit client-side or agency researchers wishing to gain a greater understanding of children and young people within the context of research.

Price

• Members £615 + VAT
• Non-Members £910 + VAT

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