Advanced Thinking in Quantitative Research

Objective

This course helps to:

  • raise your awareness of cutting edge techniques and advanced methodologies, and how these can improve business decision making.

Learning outcomes

By the end of the course, delegates should understand how to:

  • use the latest techniques to inform better marketing decisions
  • achieve more through creative approaches to problem solving
  • use conjoint approaches to understand and model customer decision-making
  • use online research more creatively
  • use advanced research techniques to maximise customer insight

Who will benefit?

This course will benefit senior researchers, marketers and managers who want to understand how the latest thinking in quantitative research can make a tangible difference to their business.

Price

  • Members £305 + VAT
  • Non-members £455 + VAT

Book now

Research Skills: Advanced

26 October 2009

Venue: 15 Northburgh Street, London EC1V 0JR

Course convenor

Don Beverly

Don Beverly is founder of QED, a research consultancy specialising in high-end market research solutions. An economist by training, he has 30 years’ experience in the market research industry and has worked with a variety of companies, including Unilever, Research International and HI Europe. He is a Fellow of MRS and was winner of the Marketing Category of The British Market Research Awards (February 2001).

Discussion

INTRODUCTORY ESSENTIALS REFINING ADVANCED
BUSINESS SKILLS LEADERSHIP SKILLS
ONLINE TRAINING IN-COMPANY TRAINING VENUES BOOKING FORM HOME

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