Writing Winning Pitches and Proposals

Objective

The proposal and report are the two ‘deliverables’ by which the success of any research project is most easily, and usually, measured.  They are arguably the most important ‘touch points’ between client and agency, research team and internal stakeholder.  Yet how often do they fail to truly ‘deliver’ either what was expected or promised?  This interactive, hands-on workshop will give all participants an opportunity to critique their current efforts and identify where quick but tangible improvements can be made so as to create means of communication that are actionable and memorable.

Learning outcomes

On completion, delegates will:

• Have analysed what makes a good proposal or report, and what doesn’t...
• Be equipped with a strategic framework & practical tools for analysing the client’s world, their business & thus their key knowledge needs
• Understand the crucial importance of planning & preparation
• Appreciate the need to question & challenge briefs, assumptions & the status quo
• Be familiar with the techniques of problem-solving, brainstorming & storyboarding
• Have mastered the logistical ‘hygiene factors’ for creating effective proposals & reports, and be able to deliver the ‘wow’ factor
• Considered the importance of presentation & design to ‘making it look good’
• Be able to better connect to the client on an emotional as well as cerebral or technical level
• Understand the difference between ‘cost’, ‘price’ & ‘value’
• Be able to deliver proposals & reports that have a confident point of view, a compelling story and so can ‘pass the elevator test’
• Have greater personal confidence in creating effective proposals & reports

Who will benefit?

All those, whether from client or agency, who need to create proposals & reports that make a positive difference to the success of both the business & the ongoing client-supplier relationship.  The workshop is a great kick-start for those who are newly required to deliver in this crucial area, but also serves as a very useful ‘MOT’ for those who are more experienced..

Price

• Members £305 + VAT
• Non-members £455 + VAT

Book now