Commissioning Research
Objective
This course will familiarise managers who are not experienced in conducting Market Research with how to deliver Market Research findings which will lead to organisational change. Delegates will be taken through the clientside market research journey, from the initial business problem identification through to taking action to address the problem. The course will enable delegates to look professional and use resources (people and budget) carefully when undertaking research.
Learning outcomes
By the end of the course delegates will have an understanding of their role in running a market research project that creates change in their organisation. This course will NOT cover the technical skills used by market research agencies but WILL focus exclusively on the role of the clientside manager.
Who will benefit?
This course will benefit a range of delegates including:
- Marketeers or customer service managers who have been tasked with commissioning a Market Research project
- Individuals from small businesses or organisations who may in the future commission Market Research or undertake their own, who do not know where to start
- Non research professionals considering a career in Market Research / Insight
- Researchers from client companies at the start of their careers
Price
- Members £305 + VAT
- Non-members £455 + VAT
Research Skills: Introductory
Venue: 15 Northburgh Street, London EC1V 0JR
Course leader
Pauline Williams
Pauline has 23 years experience in the market research profession with both client and agency organisations. She has recruited, developed and led Customer Insight teams in several service companies – DHL, Centrica, Nationwide and Hutchison 3G (“3”) working on both B2C and B2B research.
She is an acknowledged and effective presenter at Board level and at various industry conferences and training events. Pauline spearheaded clientside Customer Insight industry benchmarking, working with blue chip companies to define and deliver best practice in Customer Insight communication and management. This work won the MRS Best Paper award in 2004.
Pauline is a Full Member of the MRS, a Graduate of the Institute of Personnel and Development and holds an Advanced Diploma in Coaching and Mentoring.
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