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Research Skills: Introductory

Introductory Statistics
The theory and methods to inform approaches to market research

12 February
14 May
4 December

Introductory Moderating Skills
Maximising skills and confidence to develop an effective moderating style

27 February
15 May
18 September

Market Research - A Cook's Tour
Understanding the principles, practices and processes of market research

5 March
2 July
27 October

Introduction to Qualitative Research
Understanding the role, basic methods and skills in qual research

23 April
20 October

Introduction to Quantitative Research
Understanding the role, basic methods and skills in quant research

24 April
21 October

Introduction to Semiotics
Basic theory and techniques, applying the thinking and use in brand communication

18 September

Commissioning Research

Qualitative Analysis
Apply, analyse, interpret and appreciate the relevance

02 June
24 November

Quantitative Analysis
Apply, analyse, interpret and appreciate relevance

03 June
25 November

Effective Depth Interviewing
Understand and develop the skills in a wide range of qualitative situations

05 June
02 December

Online Quantitative Research
Understand and experience the stages involved in running online surveys

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