Webinar - Social Networking and Market Research

Combining an innovative way to deliver learning and looking at a thoroughly modern way of conducting research, MRS Training is pleased to offer this new approach to skills development.

The fastest growing phenomenon in both the internet and market research at the moment is the continued growth of social networking. From six year olds in Club Penguin to 103 year old Ivy Bean on Facebook and Twitter, the trend is towards more and more networking.

This Webinar, in two 1-hour parts, will show how market researchers are using social networks, Twitter, and research communities to enable brands and organisations to get in touch with the authentic voice of the customer and citizen.

  • Webinar part 1 - (20 November) looks at how market researchers are using Facebook, Twitter, LinkedIn, and blog mining.
  • Webinar part 2 - (26 November) explores online market communities and the growth in community enabled panels.

Fees for this first ever MRS Training webinar are just £45 + VAT for members and £55 + VAT for non-members.

To join in, book now

 

Part 1 - 20 November 2009
Part 2 - 26 November 2009
Start times: 10 am

Course leader

Ray Poynter

Ray is the Managing Director of The Future Place, a thought leadership consultancy and has spent the last thirty years at the interface of market research, technology, and innovation, with director level positions with The Research Business, IntelliQuest, Millward Brown, and Virtual Surveys.

Ray is a recognised leader in the use of social media and is in wide demand as a conference speaker, workshop leader, and consultant.

Ray’s recent industry awards include: Best Presentation MRS Conference 2007; Special Contribution MRS Conference 2007, 2008, and nominated 2009; Best Contribution BIG Conference 2008 and nominated for Best Paper at ESOMAR’s Beijing Conference 2009.

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